The Shop


We built our space with the community aspect of cycling in mind.  We want you to come in, browse around, chat about your riding, tell some war stories, see the sights, etc.  We’ve curated a great selection of unique clothing, performance & nutritional items, and of course, some damn sexy bikes.  Don’t see what you’re looking for?  Ask us!  We’ve got tons of product that isn’t on display and access to literally millions of unique sku’s.

Retail at Define

Professional Level Service for Everyone



Your experience on every ride directly depends on the function of your bike.  We have assembled a team of pro-level mechanics who will cover everything from flat fixes and tune-ups on your junker to full-service overhauls, suspension rebuilds, and tubular gluing on your race bike.  We know that getting your machine back quickly is essential for we offer same day turnaround on many of our service packages.  See our service menu for more specifics.

Our Service Menu
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Repair and Service


We firmly believe that a bike shop is only as good as the worst person in its service department.  As such, we committed to ensuring that we only have the best techs with experience working on everything from vintage Schwinns and rusty Huffy’s to the ultra-high tech electronic systems and suspension designs of todays super bikes.  We provide insanely high quality service for every bike we take in with turnaround times that are typically less than half of other shops in the city.

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The Shop


On the service we’re a pretty well designed bike shop.  But once you dig deeper you’ll find a very well thought out selection of innovative, beautiful, and useful products.  We’ve got apparel that you won’t find anywhere else, some of the best bikes in the world (literally), nutritional selections curated by celebrity chef Biju Thomas, and an exhibition style service area.  We’re a shop designed by cyclists and created for cyclists.


Define : Bike & Body

Contact Us!

Define Cycling

2535 Walnut St., Lower Level

(from Walnut make a left on 26th and a left into the alley between Walnut and Blake.  You can park in the lot on your right.  You can’t see us from the upper level, but walk right in to our space from the parking lot).

Denver, CO 80205


Winter Hours: M-F 11am-4pm

Sat 11am-4pm

Closed Sunday

** We will be closed from December 23rd to January 3rd for holiday events and adventures**